Tuesday, April 7, 2020

Under The Influence Inspiration - Jazmyn McCallum








2 comments:

  1. The digital photographer that I chose for this project is Staudinger and Franke (photography studio). The works that I wanted to focus on involve the manipulation of scale. One example of this is their work entitled “Worlds Smallest Bakery.” In this composition the size of the people have been changed drastically so that they are able to fit inside a toaster. Inside this toaster are objects you would find in a bakery such as large bowls, tables, flour, and much more. The toaster is cut in a way so that we can see what is inside of the toaster since toasters aren’t transparent. There is a clear light source coming from the right, which is technically outside of the toaster, yet it still manages to hit the workers inside of the toaster. Due to the large “heater” located on the side of the toaster, it provides an additional warmer light source that lands on the workers as well. The shadows and highlights are positioned in places that make this image appear more realistic despite the unnatural scale manipulations. The concept of this work is clear and to the point. This is about a team of bakers doing the job of what a toaster does, toast bread/pastries. This has more of a unique, imaginary element to it, suggesting that this toaster is powered by people versus the opposing belief that toasters are just technology powered by electricity. A deeper meaning behind this could be this idea of teamwork and how it takes a team to get things done no matter how little the task may seem.
    Another one of their works that incorporates scale manipulation is “Skyscraper Lunch.” In this piece you have eleven scientists scaled down so that they are able to sit on a window sill. Behind them are several skyscrapers that give the viewer an idea of how high up the scientists are in comparison to said buildings. It appears as though the light source is coming from the left since the shadows on the scientists are located behind them. The concept behind this piece is simply a group of scientists discussing things during lunch time. Most people would use lunch time to eat and take a break from work but the scientists here seem to have brought work with them as they partake in lunch. This could be a play on the idea that scientists have these extremely inquisitive minds that never cease to find answers. The scaling down of the scientists could also be a metaphor for how the world is so much greater than us and full of unanswered questions and mysteries. This is what drives the scientists to seek those unanswered questions.
    Overall, Staudinger and Franke’s works involve heavily on scale and lighting manipulation. The adjustment of scale allows the viewer to tap into this imaginative reality. The lighting effects allow this imaginary scene to appear more convincing to the viewer’s eye. For example, the placement of shadows and highlights make the work appear realistic because it follows the system of light that we are most familiar with (objects facing the light appear brighter while those that don’t appear darker). In addition, the inclusion of highlights and shadows provide contrast for the work so that it doesn’t appear dull. The composition never feels too busy nor too static when observed because of how intricately placed each object is in the composition.

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